Wednesday, 4 April 2018

BOOK:The Power Of Habit

Learn that how the power of habit change our Future and how can you change your destiny by changing your habit

                                                                         by-Charles Duhigg
The book is divided into three parts:

PART ONEThe habit of individuals
PART TWO: The habits of successful organizations
PART THREE: The habits of societies

in this blog we talk :
1.The Habit Loop (How Habits work)
2.The Craving Brain(how to create new habits)
3.The Golden Rule Of Habit Change(why transformation occurs)

The book starts with the story of 71 years old man, named Eugene Pauly who lost his memory. Eugene has no memory of his grandchildren, he was not able to tell the name of the place where he lives. Even he couldn't tell you where is kitchen was located, even when he was sitting in his own home.

The doctor told his wife Beverly  that it was important for
Eugene to get exercise. So each morning and afternoon, she took him on a walk around the block, always together and always alone the same route. The doctors had warned Beverly that she would need to monitor Eugene constantly. If he ever got lost, they said, he would never be able to find his way home. But one morningEugene was gone for walk alone. When she did, she became frantic.
She was crying. What if he wandered into traffic? How he tell where he lived?
When she burst through the door. she found Eugene in the leaving room, sitting in the front of the television. He couldn't draw a simple map of his block or even tell you where his house was, but he began taking that same walk around the block every day.
Eugene proved what scientists had suspected but never
To deal with uncertainty, the brain spends a lot of effort at the beginning of a habit looking for something-a cue-that offers a hint as to which pattern to use the maze habit.

This process within our brains is a three-step loop:

1. CueA trigger that tells your brain to go into automatic mode and which habit to use.

2. Routine. which can be physical, mental or emotional.

3. Reward. which helps your brain figure out if this particular loop is worth remembering for the future

2.The Craving Brain(how to create a new habit)

In this, we study the two basic rule 

You might be surprised to learn that in starting of 1900's hardly 6% people brush their teeth in America.Hopkins was approached by an old friend with a new business idea.

Hopkins at that time was top of booming industries that had hardly existed a few decades earlier: advertising.
however, when his old friend approached Hopkins about Pepsodent,
the ad man expressed only mild interest.  "I did not see a way to educate the laity in technical tooth-paste theories,"
Hopkins explained in his autobiography. The friend, however, 
was persistent. "I finally agreed to undertake the campaign if he gave me a six months' option on a block of stock," Hopkins wrote. The friend agreed.

Within five years the Pepsodent become the best-known product on earth. By 1930, Pepsodent was sold in China, South Africa, Brazil and almost anywhere else Hopkins could buy ads. Now almost 65% population brush their teeth.

So what, Exactly, did Hopkins do?
He created a craving. And that Carving, it turns out, is what makes
cues and rewards work. 

That psychology was grounded in two basic rule:
1.Find a simple and obvious cue.
2.clearly define the rewards.

The author also give  example:-

One day, Schultz positioned Julio(monkey) on a chair in a dimly lit
room and turned on a computer screen. His job was touch a lever 
whenever colored shapes lines-appeared on the screen. If  Julio
touch the lever when a shape appeared, a drop of blackberry juice 
would run down a tube hanging from the ceiling and onto the monkey lips.
Julio like blackberry juice.
 At first, Julio was only mildly interested in what was happening
on the screen. He spent most of his time trying to squirm out of the chair. But once the first dose of juice arrived, Julio become very focused on the screen.The shape on the screen were a cue for a routine(touch the lever) that resulted in a reward(blackberry juice).

As Schultz monitored the activity within Julio's brain, he saw a
pattern emerge. Whenever Julio recived his reward, his brain 
activity would spike in a manner that suggested he was experiencing happiness.

What was the most interesting to Schultz, however, was how things 
changed as the experiment proceeded. As the monkey became more and more practiced at the behavior-as the habit became stronger and stronger-Julio brain began anticipating the blackberry juice.
Schultz's probes started recording the "I got reward!" pattern the instant Julio saw the shapes on the screen, before the juice is arrived.

The two basic rules are:-
1.Find a simple and obvious cue.

2.clearly define the rewards.

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